Abstract:Agriculture is one of the most important sectors in India, and could benefit tremendously with the applications of ICTs especially in bringing changes to socio-economic conditions of poor in backward areas. The common problems in adoption of ICT in rural segments are ICT illiteracy, availability of relevant and localized contents in their own languages, easy and affordable accessibility and other issues such as awareness and willingness for adoption of new technologies among the rural peoples etc. With this background information,the paper is devoted to outline the level of attitudes of the farmers on ICT application in agriculture, impact of ICT application in agriculture activities and problems in accessing the ICT application in Ramanathapuram district. the Indian Govt is being made a remarkable achievements especially in the area of agriculture by giving various facilities to the farmers in which the ICT services is one among which is helping the farmers to understand the modern cultivation methods, availability of agriculture inputs, irrigational sources, availability of pesticide and fertilizers for increasing the production and productivity of crops. India is a developing economic country where agriculture forms the backbone of Indian economy. Despite concentration of industrialization, agriculture remains in a place of pride. For a long period of time, Indian rural communities especially farmers have been facing number of socio-economic problems. So various planners and administrators of the agriculture dept of the government must consider the threats faced by farmers to protect their interest as well as the interest of the nation.
Key words:Agriculture: information, communication and technology: Agriculture: Level of Attitudes.
Introduction
Agriculture is one of the most important sectors in India, and could benefit tremendously with the applications of ICTs especially in bringing changes to socio-economic conditions of poor in backward areas. Agriculture constitutes a major livelihoods sector and most of the rural poor depend on rain-fed agriculture and fragile forests for their livelihoods. Farmers in rural areas have to deal with failed crops and animal illness frequently and due to limited communication facilities, solutions to their problems remain out of reach (World Bank, 2009). The service role of ICTs can enhance rural communities’ opportunities by improving their access to market information and lower transaction costs for poor farmers and traders. Though India has a strong and fast growing IT industry, access to ICTs remains very low particularly in rural areas. The present indicators of IT penetration in Indian society are far from satisfactory. The National Policy for Farmers emphasizes the use of Information and Communication Technology (ICT) at village level for reaching out to the farmers with the correct advisories and requisite information. The available satellite data relating to weather news, long-term and short-term weather forecast, production information, market prices policy developments pertaining to agriculture, apart from the number of advisory services in public or private domain that disseminate information should be utilized adequately. The common problems in adoption of ICT in rural segments are ICT illiteracy, availability of relevant and localized contents in their own languages, easy and affordable accessibility and other issues such as awareness and willingness for adoption of new technologies among the rural peoples etc. With this background information,the paper is devoted to outline the level of attitudes of the farmers on ICT application in agriculture, impact of ICT application in agriculture activities and problems in accessing the ICT application in Ramanathapuram district.
Statement of the Problem
In the agriculture sector here the farmers mostly stick on to tradition and traditional method of agriculture. Even though, science has gained importance and developed a lot, since most of the agriculturists are illiterate or some lacking in the awareness of technology and its change, there was not much influence of technology till late 1980's. But now thanks to mass media like T.V., mobile phone, radio and internet the benefits of technology in agriculture are known by the people. Hence, there is a need to study the nature of the problem. It attempts to analyze the role of ICT and its impact on production and marketing of various agriculture crops with special reference to Ramanathapuram district of Tamil Nadu.
Ramanathapuram district is one of the most important districts of Tamil Nadu where there are large number of people depend agricultural as a main occupation for their survival. The main food crop in the district is paddy, chilly and cotton. The total number of cultivators and agricultural labourers of according to the census 2001 were 1, 79,562 and 1, 24,483 respectively. The total irrigated area was 2, 08,790 hectares of which the areas irrigated by tanks and wells were 7,861 hectares and 2,307.95 hectares respectively. R.S. Mangalam block was the major area of irrigation i.e., 4,857 hectares irrigated by Tanks and 437.64 hectares irrigated by wells. The total geographical area of the district was 3,889.62 sq. km. of which cropped area accounts for about 53.68 per cent of the total area. Paddy is the major food crop of the district. About 46 per cent of the total areas sown are paddy followed by chilies, groundnut and cotton. Paddy grown on wet lands irrigated by rivers, canals, tanks and wells. Cumbu, Cholam, Ragi, Varagu, Samai and Kudiravali are the millets produced in the district. Ragi is grown in a wide range of varying soil fertility during the periods, May-June and November-January. In East Ramanathapuram district, cotton has been introduced as an irrigated crop in summer. Large areas have been brought under improved varieties of cotton. The Ramanathapuram district is one of the chief cotton producing areas in the State, besides Coimbatore and Tirunelveli. This may be the main reason for selecting this district for the present study.
Hence, the proposed research aims to study the past and present major ICT initiatives in agriculture in the study area, the utilisation, the factors influencing the level of awareness and benefits availing form ICT application in agriculture. In this context, the present study “Role of Information Communication and Technology in Agriculture – Perception of the Farmers in Ramanathapuram District” is taken up to make a close probe in to the role of ICT on agricultural development especially among the land holding classes in Ramanathapuram district.
Objectives
The objectives of the study are
With this background information,the paper is devoted to outline the level of attitudes of the farmers on ICT application in agriculture, impact of ICT application in agriculture activities and problems in accessing the ICT application in Ramanathapuram district
To outline the level of attitudes of the farmers on ICT application in agriculture in the study area
To study the opinion of the farmers on the impact of ICT application in agriculture activities
To analyse the opinion of farmers on the problems in accessing the ICT application in Ramanathapuram district
Methodology
In the present study the researcher has collected and used primary data. Using an interview schedule, the primary data was collected about level of awareness, factors influencing awareness, extent of utilization; benefits availed and impact of ICT application in agriculture on socio economic conditions of the farmers of Ramanathapuram district.
Sampling Design
According to statistics, Ramanathapuram District comprises seven taluks and eleven blocks with 400 revenue villages where the total cultivators were 179,562. In all the seven taluk except Rameswaram the agriculture is the major occupation in the district. Hence the convenient simple random sampling technique has been adopted for the present study with Ramanathapuram District as universe. Since the total revenue villages of the district and the total cultivators are numerous, the researcher has randomly selected only 50 villages where agriculture is major occupation and having two seasons of cropping pattern. Out of the 50 select villages, the researcher has selected 6 farmers consisting of each 2 from small, medium and large farmers thus total of 300 farmers were selected based on convenient of the researcher. However the researcher took care to ensure that the sample represented the whole area of Ramanathapuram district.
Period of the Study
In order to collect the primary data regarding role of information and communication technology on production and marketing of agriculture crops in Ramanathapuram district, the survey was conducted from January 2011 to June 2011 with the help of pre designed interview schedule.
Major Findings of The Study
It is evident from the table 1 it is stated out of 300 respondents selected, all the respondents were aware of ICT application in agriculture.
Level of Attitude towards ICT application in Agriculture
In order to analyze the perceptions of the sample customer, they were asked to respond to 10 different statement on farmer’s attitudes using Likert’s Five Point Scale with the following scale: Highly satisfied (5) Satisfied (4) Neither Satisfied Nor Dissatisfied (3) Dissatisfied (2) and Highly Dissatisfied (1). On the basis of the perception score, mean and rank have been calculated for each statement for the purpose of analysis. The level of attitude of the farmers towards ICT application in Agriculture is shown in Table 1.
Table 1: Opinion on Level of Attitude towards ICT Application in Agriculture
Sl.
No.
Statement
No. of Farmers
Total score
Mean score
Rank
HA
A
NAD
DA
HDA
1.
ICT application in Agriculture is a cheap sources of information to the farmers
175
488
87
192
18
960
3.20
2
2.
ICT application in Agriculture has made farmers into knowledgeable
230
256
273
118
40
917
3.06
3
3.
ICT application in Agriculture fulfills the various needs of the farmers
200
300
219
164
30
913
3.04
4
4.
ICT application in Agriculture has created a new technology in agriculture production
250
212
195
144
60
861
2.87
7
5.
ICT application in Agriculture is need based rather than money based
345
360
129
134
31
999
3.33
1
6.
ICT application in Agriculture has changed the concept of traditional method of agriculture
245
268
213
140
43
909
3.03
5
7.
ICT application in Agriculture has created agri related wealth of farmers
190
264
216
138
55
863
2.88
6
8.
ICT application in Agriculture has improved the economic status of the farmers
150
288
183
170
52
843
2.81
8
9.
ICT application in Agriculture has improved the social status of the farmers
175
224
210
142
68
819
2.73
9
10.
ICT application in Agriculture has created employment opportunities
From Table 1 it is seen that on the first statement, “ICT application in Agriculture is a cheap sources of information to the farmers” out of the 300 farmers, 192 (64.00%) have a positive attitude, while 132 (44.00%) have a negative attitude. The intensity value comes to 60 and it places the statement at the second rank. It is evident that on the second statement, “ICT application in Agriculture has made farmers into knowledgeable”, out of the 300 farmers, 156 (52.00%) agreed with the statement and 139 (46.33%) did not. The intensity value comes to 17 and it places the statement at the third rank. It is clear that on the third statement, “ICT application in Agriculture fulfills the various needs of the farmers” out of the 300 farmers, 155 (51.67%) agreed with the statement and 142 (47.33%) did not. The intensity value comes to 13 and it places the statement at the fourth place.It is learnt that on the fourth statement, “ICT application in Agriculture has created a new technology in agriculture production” out of the 300 farmers, 153 (51.00%) are in agreement with it, while 192 (64.00%) are not. The intensity value at is -39 and it places the statement at the seventh place. It is observed that on the fifth statement, “ICT application in Agriculture is need based rather than money based” out of the 300 farmers, 228 (76.00%) have positive attitude towards the statement, while 129 (43.00%) are negative. The intensity value arrived at is 99 and it places the statement at the first rank. It is noted that on the sixth statement “ICT application in Agriculture has changed the concept of traditional method of agriculture” out of the 300 farmers, 165 (55.00%) have a positive outlook, while 156 (52.00%) have a negative feeling. The intensity value arrived at is 9 and it places the statement at the fifth place. As for the seventh statement, “ICT application in Agriculture has created agri related wealth of farmers” out of the 300 farmers, 142 (47.33%) agreed with the statement and 179 (59.67%) did not. The intensity value arrived at is -37 and it places the statement at the sixth place. Considering the eighth statement, “ICT application in Agriculture has improved the economic status of the farmers”, out of the 300 farmers, 132 (44.00%) have a positive outlook, while 189 (63.00%) are neutral. The intensity value comes to -57 and it places the statement at the eight positions. It is observed that on the ninth statement, “ICT application in Agriculture has improved the social status of the farmers”, out of the 300 farmers, 126 (42.00%) have a positive attitude, while 207 (69.00%) have a negative attitude. The intensity value comes to -81 and it places the statement at the ninth place. It is evident that on the tenth statement, “ICT application in Agriculture has created employment opportunities”, out of the 300 farmers, 114 (38.00%) agreed with the statement, 197 (65.67%) did not. The intensity value comes to -83 and it places the statement at the tenth place. On the basis of the attitude of the farmers towards ICT application in Agriculture, it may be concluded that ICT application in Agriculture has created a need based rather than money based information, ICT application in Agriculture is a cheap sources of information to the farmers and ICT application in Agriculture has made farmers into knowledgeable.
Impact of ICT Application in Agriculture
It is to be mentioned that the ICT offers a variety of programmes both for the social development and the economic development. An assessment of the impact was felt essential so as to determine whether there is any significant change on the part of the farmers before and after their ICT application in Agriculture. It is to be noted that a change which a farmers does not possess before ICT application in Agriculture may take place in the farmers after his ICT application in Agriculture.
The researcher, through his observations and interaction with the farmers, has identified eight economic and social traits which the farmers may or may not posses before their ICT application in Agriculture. As such, the economic and social traits for the purpose of the study include productivity improved, avoiding buying on credit, comfortable life, reduction in poverty, house modified, liberal spending, change in the life style and maintenance of children improved.
Table 2 shows the distribution of the sample farmers based on their Improvement in Productivity before and after availing ICT application in Agriculture.
Table 2: Distribution of Farmers Based On Their Improvement in Productivity Before And After Farmers’ ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No Improvement In Productivity
Improvement In Productivity
No. of Farmers
1
Improvement In Productivity
33
85
118
(11.0)
(28.3)
(39.3)
2
No Improvement In Productivity
50
132
182
(16.7)
(44.0)
(60.7)
Total
83
217
300
(27.7)
(72.3)
(100.0)
Source: Primary Data
From Table 2 it is understood that out of the 300 farmers, 132 (44.0%) who had no improvement in productivity before availing ICT application in Agriculture had some improvement in productivity. Similarly 33 (11.0%) who had improvement in productivity before availing ICT application in Agriculture had no improvement in productivity after availing ICT application in Agriculture.
The distribution of the sample farmers based on the change in the production of crops before and after their availing ICT application in Agriculture is presented in Table 3.
Table 3: The Distribution of Farmers Based On Change in the Production of Crops Before And After ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No Change in the
production of crops
Change in the production of crops
No. of Farmers
1
Change in the production of crops
50
105
155
(16.7)
(35.0)
(51.7)
2
No Change in the production of crops
39
101
145
(13.0)
(33.7)
(48.3)
Total
89
206
300
(29.7)
(68.7)
(100.0)
Source: Primary Data
It is clear from Table 3 that out of the 300 farmers, 101 (33.7%) who had no change in the production of crops before availing ICT application in Agriculture, had some change in the production of crops after their availing ICT application in Agriculture. Similarly 50 (16.7%) farmers, who change in the production of crops, had no change in the production of crops after availing the ICT application in Agriculture under study.
Table 4 shows the distribution of the farmers based on their improvement in the knowledge of modern agriculture before and after their availing ICT application in Agriculture.
Table 4: Distributions of Farmers Based On Improvement in the Knowledge of Modern Agriculture before and after Their Availing ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No improvement in the knowledge of modern agriculture
improvement in the knowledge of modern agriculture
No. of Farmers
1
improvement in the knowledge of modern agriculture
54
67
121
(18.0)
(22.3)
(40.3)
2
No improvement in the knowledge of modern agriculture
29
150
179
(9.7)
(50.0)
(59.7)
Total
83
217
300
(27.7)
(72.3)
(100.0)
Source: Primary data
It is seen from Table 4 that out of the 300 farmers, 150 (50.0%) who had no improvement in the knowledge of modern agriculture before availing ICT application in Agriculture, had led the improvement in the knowledge of modern agriculture after availing ICT application in Agriculture. Similarly 54 (18.0%) farmers, who had the improvement in the knowledge of modern agriculture before availing ICT application in Agriculture, had failed to lead improvement in the knowledge of modern agriculture after availing the ICT application in Agriculture under study.
The distribution of the farmers based on their reduction in poverty status before and after availing ICT application in Agriculture is shown in Table 5.
Table 5: Distribution of Farmers Based On Their Poverty Status before and After Availing ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No reduction in poverty status
Reduction in poverty status
No. of Farmers
1
Reduction in poverty status
45
67
112
(15.0)
(22.3)
(37.3)
2
No reduction in poverty status
43
145
188
(14.3)
(48.3)
(62.7)
Total
88
212
300
(29.3)
(70.7)
(100.0)
Source: Primary Data
It is noted from Table 5 that out of the 300 farmers, 145 (48.3%) farmers who were not in a position of reduction of poverty status before availing ICT application in Agriculture, were in a position of reduction of poverty after availing ICT application in Agriculture. Similarly 45 (15.0%) farmers, who were in a position of reduction of poverty status before availing ICT application in Agriculture, were not in a position of reduction of poverty status after availing ICT application in Agriculture under study.
Table 6 shows the distribution of the farmers based on their response to change in the Improvement in the Agricultural wealth before and after their availing ICT application in Agriculture.
Table 6: Distribution of Farmers Based On Their Response to Change in the Improvement in the Agricultural Wealth before and After Availing ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
Improvement in the Agricultural wealth
Improvement in the Agricultural wealth
No. of Farmers
1
Improvement in the Agricultural wealth
45
82
127
(15.0)
(27.3)
(42.3)
2
Improvement in the Agricultural wealth
17
156
173
(5.7)
(52.0)
(57.7)
Total
62
238
300
(20.7)
(79.3)
(100.0)
Source: Primary Data.
It is understood from Table 6 that out of the 300 farmers, 156 (52.0%) who did not have their Improvement in the Agricultural wealth before availing ICT application in Agriculture, have Improvement in the Agricultural wealth after availing ICT application in Agriculture. It is to be noted that 45 (15.0%) who have Improvement in the Agricultural wealth before availing ICT application in Agriculture, did not Improvement in the Agricultural wealth after availing ICT application in Agriculture.
Table 7 presents the distribution of the farmers based on their response to liberal spending on agriculture before and after their availing ICT application in Agriculture.
Table 7: Distribution of Respondent Based On Their Response to Liberal Spending On Agriculture before and after Availing ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No Liberal Spending on agriculture
Liberal Spending on agriculture
No. of Farmers
1
Liberal Spending on Agriculture
35
53
88
(11.7)
(17.7)
(29.3)
2
No Liberal Spending on Agriculture
81
131
212
(27.0)
(43.7)
(70.7)
Total
115
185
300
(38.3)
(61.7)
(100.0)
Source: Primary Data.
After Availing ICT application in Agriculture
Total
Improvement in the Agricultural wealth
Improvement in the Agricultural wealth
No. of Farmers
1
Improvement in the Agricultural wealth
45
82
127
(15.0)
(27.3)
(42.3)
2
Improvement in the Agricultural wealth
17
156
173
(5.7)
(52.0)
(57.7)
Total
62
238
300
(20.7)
(79.3)
(100.0)
Source: Primary Data.
It is understood from Table 6 that out of the 300 farmers, 156 (52.0%) who did not have their Improvement in the Agricultural wealth before availing ICT application in Agriculture, have Improvement in the Agricultural wealth after availing ICT application in Agriculture. It is to be noted that 45 (15.0%) who have Improvement in the Agricultural wealth before availing ICT application in Agriculture, did not Improvement in the Agricultural wealth after availing ICT application in Agriculture.
Table 7 presents the distribution of the farmers based on their response to liberal spending on agriculture before and after their availing ICT application in Agriculture.
Table 7: Distribution of Respondent Based On Their Response to Liberal Spending On Agriculture before and after Availing ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No Liberal Spending on agriculture
Liberal Spending on agriculture
No. of Farmers
1
Liberal Spending on Agriculture
35
53
88
(11.7)
(17.7)
(29.3)
2
No Liberal Spending on Agriculture
81
131
212
(27.0)
(43.7)
(70.7)
Total
115
185
300
(38.3)
(61.7)
(100.0)
Source: Primary Data.
It is learnt from Table 7 that out of the 300 farmers, 131 (43.7%) who did not have liberal spending on agriculture before availing ICT application in Agriculture had liberal spending on agriculture after availing ICT application in Agriculture under study. However, 35(11.7%) who realized liberal spending on agriculture before availing ICT application in Agriculture, did not now realized it after availing ICT application in Agriculture.
Table 8 shows the distribution of farmers as regards in maintenance of cultivable lands and crops before and after their availing ICT application in Agriculture.
Table 8: Distribution of Farmers Based On the Improvement in Maintenance of Cultivable Lands and Crops before and After Their Availing ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No Improvement of maintenance of cultivable lands and crops
Improvement of maintenance of cultivable lands and crops
No. of Farmers
1
Improvement of maintenance of cultivable lands and crops
27
96
123
(9.0)
(32.0)
(41.0)
2
No Improvement of maintenance of cultivable lands and crops
45
132
177
(15.0)
(44.0)
(59.0)
Total
72
228
300
(24.0)
(76.0)
(100.0)
Source: Primary Data
It is seen from Table 8 that out of the 306 farmers, 132(44.0%) who did not have any Improvement of maintenance of cultivable lands and crops before availing ICT application in Agriculture, did have Improvement of maintenance of cultivable lands and crops after their availing ICT application in Agriculture. Similarly 27 (9.0%) who had realised Improvement of maintenance of cultivable lands and crops before availing ICT application in Agriculture, did not have realised any Improvement of maintenance of cultivable lands and crops after availing ICT application in Agriculture.
Table 9 shows the distribution of farmers as regards in change in pesticide and fertiliser application before and after their availing ICT application in Agriculture.
Table 9: Distribution of Farmers Based On the Response to Change in Pesticide and Fertiliser Application before and after Their Availing ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No change in pesticide and fertiliser application
Change in pesticide and fertiliser application
No. of Farmers
1
change in pesticide and fertiliser application
47
73
120
(15.7)
(24.3)
(40.0)
2
No change in pesticide and fertiliser application
33
147
180
(11.0)
(49.0)
(60.0)
Total
80
220
300
(26.7)
(73.3)
(100.0)
Source: Primary Data
It is learnt from Table 9 that out of the 300 farmers, 147(49.0%) who did not have change in pesticide and fertiliser application before availing ICT application in Agriculture, had some change in pesticide and fertiliser application after availing ICT application in Agriculture. 47 (15.7%) who had change in pesticide and fertiliser application before availing ICT application in Agriculture, had no change in pesticide and fertiliser application after availing ICT application in Agriculture under study.
Table 10 shows the distribution of farmers as regards in the improvement of agriculture produce marketing before and after their availing ICT application in Agriculture.
Table 10: Distribution of Farmers Based on the Response to Improvement of Agriculture Produce Marketing before and after Their Availing ICT Application in Agriculture
Sl. No.
Before Availing ICT application in Agriculture
After Availing ICT application in Agriculture
Total
No improvement of agriculture produce marketing
improvement of agriculture produce marketing
No. of Farmers
1
improvement of agriculture produce marketing
67(22.3)
71(23.7)
138(46.0)
2
No improvement of agriculture produce marketing
35(11.7)
127(42.3)
162(54.0)
Total
102(34.0)
198(66.0)
300(100.0)
Source: Primary Data
It is learnt from Table 10 that out of the 300 farmers, 127(42.3%) who did not have improvement of agriculture produce marketing before availing ICT application in Agriculture, had some improvement of agriculture produce marketing after availing ICT application in Agriculture. 67 (22.3%) who had improvement of agriculture produce marketing before availing ICT application in Agriculture, had no improvement of agriculture produce marketing after availing ICT application in Agriculture under study.
Problem Associated With ICT Application in Agriculture
Though the farmers are well motivated and make strenuous efforts to make the various productivity activities, they face different problem in accessing ICT application in agriculture and running their agriculture activities. There problems faced by the farmers which were identified in the present study area by conducting pilot study which are presented below in table. The sample farmers were asked to rank the problems faced by them according to their priority preferences. The following formula has been used to convert the order of the preferences into ranks:
Percent Position
Rij = Rank given by the ith factor, and
Nj = Number of factors ranked by the jth individual
Thus the per cent position of each rank was obtained and it was converted into scores using the table given by Garrett. After that, the scores of all the respondents for each factor were added and then divided by the total number of members who have responded. The mean scores of each were arranged in descending order and corresponding ranks were allotted. The analysis on the problem of farmers in accessing ICT related information to agriculture is presented below in table 11.
Table 11: Opinion on Problem Associated with ICT application in Agriculture
Sl.
No
Reasons
Ranks
Total score
Mean
score
Rank
1
2
3
4
5
6
7
8
9
10
1
Inadequate availability of ICT services to rural farmers
17
16
8
15
36
51
35
40
59
23
1355
4.52
9
2
Lack of awareness towards ICT application on agriculture
15
13
20
38
33
18
54
59
34
16
1458
4.86
7
3
Market information on price, supply and demand adversely affect the price paid to the farmers
9
31
52
55
34
38
29
23
12
17
1790
5.97
5
4
Bias of private and Govt sector are having difficulty in delivering ICT based information to farmers
8
13
23
25
41
53
30
36
41
30
1407
4.69
8
5
Language of data /information provided by ICT media are not able to access
87
38
19
28
19
21
29
14
20
25
2002
6.67
2
6
Lack of Govt machinery to enlarge ICT application to rural areas
11
7
6
15
23
37
47
50
40
64
1131
3.77
10
7
Tendency of following traditional method of cultivation
77
70
27
31
33
21
10
15
10
6
2247
7.49
1
8
Domination of real estate business weaken agriculture activities
10
20
49
43
46
23
30
17
32
30
1629
5.43
6
9.
Poor rainfall and irrigation facilities make dispassionate to access ICT application on agriculture
42
40
60
41
27
24
17
17
12
20
1992
6.64
3
10
Lack of education of farmers make irresponsive to access ICT application on agriculture
23
66
49
37
21
16
23
24
20
21
1906
6.35
4
Source: Primary data
On the problem associated with ICT application in Agriculture, Table 11 shows that majority of farmers have opined that ‘Tendency of following traditional method of cultivation ’ is the major problem related with ICT application in Agriculture and since the mean score value shows highest i.e. 7.49 it is ranked in first place followed by ‘Language of data /information provided by ICT media are not able to access’ and ‘Poor rainfall and irrigation facilities make dispassionate to access ICT application on agriculture’ is another problem associated with availing ICT application in Agriculture and it is ranked in second and third position and its mean score value shows 6.67 and 6.64 respectively. Similarly the problem such as ‘Lack of education of farmers make irresponsive to access ICT application on agriculture’, ‘Market information on price, supply and demand adversely affect the price paid to the farmers and Domination of real estate business weaken agriculture activities are also one of the problems in availing ICT application in Agriculture and it is ranked in fourth, fifth and sixth rank respectively and its mean value shows 6.35, 5.97 and 5.43 respectively. Further the problem such as ‘Lack of awareness towards ICT application on agriculture’, ‘Bias of private and Govt sector are having difficulty in delivering ICT based information to farmers’, ‘Inadequate availability of ICT services to rural farmers’ and ‘Lack of Govt machinery to enlarge ICT application to rural areas’ affect the accessing of ICT application in agriculture which ranked from seventh to tenth position respectively under study.
Implication
Still there is a large gap persisting between the delivering and accessing of ICT application in agriculture by the farmers. The Central Government and the State Government should take necessary steps to start more ICT information service centres with adequate facilities by way of preparing long range, useful and realistic information to needed to the farmers to reduce the existing operational deficiencies and problems in agriculture sector. The basic requirements for successful implementation of rural ICTs initiatives are electricity, hardware, appropriate software, telephony, network connectivity and policy guidelines.
The content creation in local language is a prerequisite for success of accessing ICT application in agriculture by majority farmers. It is imperative to develop locally relevant content in local language and to present it intelligibly as well as offering suitable and adequate training. Also, the nature of local content varies from region to region. Without accessible, local content that addresses the real problems of local people in their own language and in terms that they can understand. The FM radio programs private cable TV programmes, especially designed to appeal to ordinary people are more effective than computers in reaching people about topics like best agricultural practices, since about 100% of the Indian population has access to this media. Hence Indian Govt’s ICTs projects should assist rural communities especially farmers by providing them with news, information, advice and knowledge that has hitherto been inaccessible to them. This information has allowed rural citizens/farmers to make more informed agri related production and marketing decisions. But until the cost of basic IT devices that deliver the ‘last mile’ of connectivity and local language software is lowered, the goal of wiring rural India for ICT services will remain a dream.
Conclusion
By this study, the authors concludes that the Indian Govt is being made a remarkable achievements especially in the area of agriculture by giving various facilities to the farmers in which the ICT services is one among which is helping the farmers to understand the modern cultivation methods, availability of agriculture inputs, irrigational sources, availability of pesticide and fertilizers for increasing the production and productivity of crops. India is a developing economic country where agriculture forms the backbone of Indian economy. Despite concentration of industrialization, agriculture remains in a place of pride. For a long period of time, Indian rural communities especially farmers have been facing number of socio-economic problems. So various planners and administrators of the agriculture dept of the government must consider the threats faced by farmers to protect their interest as well as the interest of the nation. By reducing the level of problems faced by the farmers, the nation as a whole shall march towards a prosperous future.
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Primary data collected from select farmers in Ramanathapuram District.
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